Unheard Music is making a bold entrance into the underground electronic scene with the launch of a new collective-driven record label dedicated to artistic freedom over formula. Founded by a trio of forward-thinking artists, this label is rejecting the algorithm-led trends of mainstream dance music and carving out a space where creativity and authenticity reign supreme. With its debut release “Rabbit Hole” on the horizon and ambitious plans for global events and community-building, the label is poised to become a haven for music that breaks rules and defies expectations.
This collective-driven approach comes at a pivotal moment. In recent years, independent labels and artist collectives have been pushing back against the predictable templates dominating the charts. Unheard Music’s mantra of freedom over formulas directly confronts a status quo where songs are often crafted to appease streaming playlists or meet commercial expectations. By contrast, this new label invites producers to take risks and venture into uncharted sonic territory, confident that true music lovers will follow when the sound is genuine. It’s a bold stance, one that could resonate strongly with DJs and listeners craving authenticity amid an ocean of algorithm-approved tracks. Tellingly, even the name Unheard Music reflects this ethos – a commitment to amplifying voices and sounds that might otherwise remain in the shadows.
At the heart of Unheard Music lies a clear mission: championing artistry unfettered by commercial trends or cookie-cutter formulas. The label’s philosophy was born from the belief that dance music should be more than just what streaming algorithms or market pressures deem popular. Instead, Unheard Music gives artists the freedom to go off-script, providing a platform for sounds that are raw, honest, and unapologetically underground.
In practice, this means the label encourages its creators to break boundaries and experiment across genres. There are no “safe” formulas or strict genre rules dictating what gets released. As the founders see it, there are essentially only two types of music – the kind you like and the kind you don’t. By removing preconceived categories, the label allows genuine creativity to flourish. The absence of a defined genre, in fact, becomes part of the label’s identity – “freedom fueled by dance music,” as one founder put it. The result is a catalogue that promises to be uncompromising and unpredictable, yet deeply authentic to the artists’ vision.
That commitment also extends to how the label delivers its music. The label plans to release material in both digital and tangible formats (including vinyl), underscoring a dedication to artist-led output that listeners can physically connect with. In an era when many labels chase quick streaming hits, Unheard Music is deliberately taking a different path – one that values artistic integrity and listener connection over algorithmic quick wins.
Unheard Music isn’t the product of a corporate boardroom or a single tastemaker’s vanity project. It’s the brainchild of three diverse artists who came together as co-founders, each bringing a unique perspective earned from years in the music world. United by a shared vision of creative liberation, these founders collectively shape the label’s direction and sound.
Far&High – With over 25 years of experience in electronic music, Far&High is a project that merges indie dance grooves with fearless experimentation. This veteran act (comprised of longtime collaborators) has built a reputation in the underground for pushing boundaries in their productions. They’re known for tracks like “Alone” and “Sans Vêtements” — the latter of which pizzaaftersex remixed to great effect — which showcased their ability to blend melodic elements with edgy, genre-bending beats. Far&High’s deep roots in the scene and willingness to explore new sonic territory make them a natural fit to lead the label’s mission. “It’s a huge and meaningful part of our musical life,” Far&High said of co-founding the label, emphasizing their goal to create a “comfortable space for self-expression” beyond any genre or concept limitations.
pizzaaftersex – A stark contrast in background yet kindred in spirit, pizzaaftersex comes from the world of cinematic music, where his productions have garnered tens of millions of streams. Now pivoting to the dancefloor, he brings a dramatic, storytelling sensibility into the DJ booth and studio. In his sets and tracks, pizzaaftersex isn’t afraid to shift across moods and genres, weaving together everything from atmospheric soundscapes to pulsating club rhythms while always keeping the heartbeat of dance music at the center. This ability to straddle different musical worlds means that under the Unheard Music banner, pizzaaftersex injects a fresh, genre-fluid energy. His transition from cinematic composer to underground dance artist exemplifies the label’s ethos: music without boundaries, driven purely by creative passion.
Mona Chrome – Rounding out the label’s founding trio is Mona Chrome, a rising techno talent rooted in the deep traditions of dub techno and classic house. Though early in her career, she’s already turned heads in the global scene – her hypnotic productions have earned support from heavyweights like Solomun and Pan-Pot, signaling that she’s one to watch. Mona Chrome’s sound is characterized by rolling basslines, ethereal dub-infused textures, and a steady, entrancing groove that can captivate a dancefloor. With forthcoming releases slated on the label, she’s set to deepen her presence and showcase why the absence of strict genre confines can lead to mesmerizing results. Mona Chrome’s involvement ensures that the label stays grounded in the true underground ethos, focusing on quality and innovation over hype.
Together, these three artists form the core of the label. Each founder comes from a distinct corner of the electronic music spectrum, yet all share a devotion to authenticity and experimentation. By pooling their perspectives, they’ve ensured that the label isn’t tied to a single style or scene – it’s defined by an attitude. The label operates as a creative collective where the artistic vision of its creators drives the agenda, rather than market trends. In effect, the roster and output will reflect its founders’ combined passion for the unexpected and the unconfined.
Notably, Unheard Music also operates with a collective ethos behind the scenes. Rather than a traditional top-down label hierarchy, its co-founders make decisions collaboratively – essentially acting as the label’s own A&R team and creative directors. From choosing which tracks to release to shaping the imprint’s visual aesthetic, the power stays in the artists’ hands. This way, every step of Unheard Music’s journey stays true to the founders’ shared vision, free from external pressures or compromises.
Every new label needs a statement piece to announce its arrival, and for Unheard Music, that statement comes in the form of its debut release “Rabbit Hole.” Slated for release on October 31, 2025, “Rabbit Hole” is a collaborative track by Far&High and pizzaaftersex – a fitting kickoff given that it unites two of the label’s co-founders in a creative synergy. The track’s title itself hints at a journey into the unknown, and in many ways “Rabbit Hole” encapsulates what the label stands for: venturing deeper into creative depths where unexpected twists and turns await.
Musically, “Rabbit Hole” delivers a blend of influences that mirrors its creators’ backgrounds. Listeners can expect a driving underground groove laced with inventive touches – imagine the melodic instincts of indie dance colliding with cinematic atmospheres and a dose of raw club energy. It’s the kind of track designed to captivate serious dancers on a late-night floor, yet also layered enough to intrigue headphone listeners at home. In true Unheard fashion, the production doesn’t shy away from experimentation, whether that means unconventional breakdowns, genre-blurring transitions, or textures that feel freshly unearthed. By pushing beyond the ordinary, “Rabbit Hole” serves as a bold mission statement wrapped in a hypnotic rhythm.
Adding to the impact of this inaugural release are two high-caliber remixers, each contributing their own underground pedigree to the project. Techno veteran Sasha Carassi and deep house maestro Gorge have lent their remix talents to “Rabbit Hole,” putting unique spins on the original. Carassi’s remix is expected to inject a darker, driving techno edge – not surprising given his reputation for crafting peak-time melodic techno tracks. Meanwhile, Gorge’s interpretation likely infuses the track with a funkier, groove-centric vibe, aligning with his roots in deep and tech house. The inclusion of such respected names right out of the gate signals Unheard Music’s intent to bridge different corners of the underground, uniting artists and audiences who crave authenticity. The remixes complement the original mix by Far&High and pizzaaftersex, together forming a release package that underscores the label’s commitment to quality and eclecticism.
True to Unheard Music’s hybrid approach, “Rabbit Hole” will be available both in digital formats and as a limited vinyl pressing, giving collectors a chance to own a physical piece of the label’s first chapter. The track has already begun generating buzz among those tuned into the underground grapevine, and its release marks just the beginning of what Unheard has in store.
“Rabbit Hole” doesn’t just mark the first catalog number (UNHEARD001); it sets the tone for what’s to come. In its melding of styles and refusal to play it safe, the track exemplifies Unheard Music’s promise: to deliver music that resonates both on the dancefloor and beyond, without sacrificing creative integrity. As listeners fall into the groove of “Rabbit Hole,” they’re also getting a first taste of Unheard Music’s wider vision – one where underground expression takes precedence over anything else.
While releasing forward-thinking music is the cornerstone of Unheard Music, the label’s ambitions reach further. From the outset, Unheard is positioning itself not just as a record label, but as the center of a growing community and movement. The team behind the label recognizes that true underground culture thrives on real-world connections and shared experiences – things that algorithms alone can’t replicate. To that end, in the coming months, the label will be curating events in global hubs of electronic music such as Dubai, London, and New York, with more locations to follow. These events aren’t envisioned as typical club nights or commercial showcases; instead, they will embody the label’s ethos of experimentation and inclusivity. Attendees can likely expect lineups featuring the label’s founders and like-minded guests, immersive audiovisual production, and perhaps unconventional venues that turn each party into a unique experience. By hosting nights in disparate cities, the label aims to connect different underground communities, creating a network of fans and artists who share a passion for left-of-center sounds.
Beyond physical events, Unheard is also investing in content that reaches audiences wherever they are. Plans include video mixes, podcast series, and “off-site sessions” recorded in unusual or picturesque locations. These endeavors serve a dual purpose: showcasing talent in fresh contexts and reinforcing the idea of music as a cultural experience rather than just background noise. A podcast might delve into the stories and influences of underground artists, while a video mix could capture a DJ set on a rooftop at sunrise or in a secret warehouse space – bringing viewers into the moment. Through these formats, the label extends its platform beyond the club, allowing listeners around the world to tap into the creative energy of the movement.
Crucially, all these efforts tie back to the label’s central theme of community over algorithms. In a streaming age where personalized playlists and recommendation engines often dictate taste, the collective is doubling down on a more human approach: music as culture and community. By directly engaging with fans through events and rich content, the label fosters a sense of belonging and discovery that no automated playlist can match. It’s a throwback to the days when underground scenes were built in warehouses and record shops – updated for the digital era with global connectivity. For Unheard Music, the goal is not just to release tracks, but to ignite conversations, inspire collaboration, and remind everyone that the soul of dance music lives in shared moments and collective passion.
As Unheard Music embarks on this journey, it represents a refreshing chapter for the underground electronic music world. In an industry often swayed by viral hits and formulaic trends, Unheard is a deliberate step in another direction – back towards the core values that made dance music subcultures so vital in the first place. By placing artistic freedom at the forefront and building a like-minded community, the label is tapping into a deep reservoir of creative potential that might otherwise go untapped.
The impact of the label’s launch is likely to extend beyond its own roster. Other artists and labels will no doubt be watching to see how a collective-driven, genre-agnostic approach fares in today’s landscape. If successful, Unheard could inspire more collectives to prioritize art over algorithms. For listeners, it’s an invitation to explore sounds that haven’t been pre-filtered by the usual market forces – a chance to discover the thrill of music that surprises and challenges.
Of course, choosing creativity over formula isn’t the easiest path in today’s music business. Unconventional sounds can take longer to find their audience, and building a movement from the underground up requires persistence. But the team behind Unheard Music seems ready for that challenge. They appear more interested in long-term cultural impact than any short-lived buzz. Their confidence shines through in this launch — a belief that if the music is compelling enough, it will find its listeners on its own terms, algorithms be damned.
Looking ahead, the label’s roadmap is filled with possibilities. With a full catalogue of releases planned after “Rabbit Hole,” we can anticipate a steady flow of tracks that consistently push the envelope. Each release will further define what Unheard stands for, whether it’s a dubby techno expedition from Mona Chrome, a leftfield indie-dance hybrid from Far&High, or something completely unexpected from a new signing who shares the collective’s vision. The beauty of having freedom as the guiding principle is that the future sound of the label doesn’t need to be predicted – only experienced as it unfolds.
The founders have also hinted that they’re open to signing other forward-thinking artists who align with this ethos. In time, Unheard Music could evolve into a broader creative hub – a home for a growing community of underground talent all championing the same values. As the roster expands, the unifying principle will remain: give artists the freedom to create without compromise, and let the music speak for itself.
One thing is certain: Unheard Music has arrived with purpose and passion, and by championing artistic freedom and true underground expression, it has set a high bar for itself and offered a hopeful example for the scene. As the label grows, those values will be its North Star, ensuring that every event, every release, and every artist collaboration stays true to the original mission. In a world where much of what we hear is curated by algorithms and focus groups, this human-centric, art-first approach is not just a breath of fresh air – it’s a rallying cry for underground music lovers everywhere. It reminds us that some of the best sounds and ideas in music are often the ones that have yet to be heard – and Unheard Music is here to make sure they finally are.
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