The rise of social media has revolutionized the way artists get discovered. Calvin Harris first broke through on MySpace, and, more recently, Lil Nas X went from Tik Tok jokester to one of the world’s most streamed artists on Spotify.
As Techno veteran UMEK puts it: “You won’t be discovered at local gigs or through demo tapes anymore. The best thing you can do now is to make the most out of your social media presence.”
UMEK‘s startup Viberate, which specializes in data for musicians, recently announced the newest addition to its platform: a comprehensive social media analytics tool for artists and their teams.
Music pros can work with up-to-date information via the Viberate platform, where all the important Instagram, Tik Tok, Twitter, and Facebook metrics such as audience demographics, fanbase growth through time, and top-performing posts are rounded up and neatly visualized in a single tool.
“Social media demands quick action, so we wanted to give the artists and labels managing them a tool that helps them work faster, and more cost-effectively. Our analytics are also connected to each artist’s radio airplay, Spotify, and other music channels, therefore offering a full scope of real-time insights for effective promotion and growing streaming numbers,” adds UMEK.
The Viberate platform has already gained the trust of prominent industry names such as Glastonbury and Roskilde festivals, Insomniac Music Group as well as the management team of the world’s most popular DJ, David Guetta. Any artist or music professional who wants to leverage data can start by checking whether their page is already on Viberate, and work from there.