Social Media Analytics

The rise of social media has revolutionized the way artists get discovered. Calvin Harris first broke through on MySpace, and, more recently, Lil Nas X went from Tik Tok jokester to one of the world's most streamed artists on Spotify. As Techno veteran UMEK puts it: "You won't be discovered at local gigs or through demo tapes anymore. The best thing you can do now is to make the most […]