Paco Osuna’s NOW HERE Returns to Amsterdam Dance Event for its Third Consecutive Year

Paco Osuna’s celebrated concept, NOW HERE, makes its highly anticipated return to the Amsterdam Dance Event (ADE) on Thursday, October 23, 2025, marking its third consecutive year at this landmark event. This year, the party promises to be bigger than ever, surpassing its previous editions with a lineup and experience that continues to push boundaries, staying true to its underground and fresh spirit.

Taking over the hidden gem that is IJLAND, located on the scenic banks of the IJ river, NOW HERE will feature two stages and a night of boundless music, with an incredible lineup of artists who have made waves during unforgettable summer sessions at Hï Ibiza. Osuna will be joined by renowned artists like Nicole Moudaber, Melanie Ribbe, and Ariel Rodz, with an exciting collaboration with UNLOCKED, the concept created by Melanie Ribbe. The second stage will showcase performances by Ribbe, Chris di Perri, Merissa Mahilla b2b LULO, and, of course, a special guest performance from Osuna himself.

Artist Background: Paco Osuna’s NOW HERE Concept

For Paco Osuna, NOW HERE is much more than just a party—it’s a living, breathing extension of his creative expression. As an artist who has built a career spanning 31 years, Osuna describes NOW HERE as the most personal, ambitious, and exciting project he has undertaken. The concept has grown exponentially since its inception, and with each passing edition, it attracts an ever-expanding crowd, all while maintaining its underground ethos.

Osuna’s career has long been defined by his devotion to music and his desire to connect with audiences through unique, unforgettable experiences. The NOW HERE concept offers just that: a chance for both the artist and the crowd to experience true freedom through music, where the energy flows naturally, creating a powerful connection that reverberates throughout the event.

Sound & Style: A Dual-Stage Journey through Electronic Music

The NOW HERE experience at ADE 2025 will see a carefully curated lineup, balancing the raw energy of Osuna’s signature sound with the minimal-tech vibes of UNLOCKED. The two-stage setup will bring diverse energies to the venue, showcasing two distinct musical identities.

On the main stage, Paco Osuna will deliver the high-energy performances that have made him a favorite on the global circuit, while the second stage, curated in collaboration with UNLOCKED, will provide a more minimal-tech atmosphere. This duality is designed to create an immersive experience for attendees, offering them a journey through different facets of electronic music. Osuna himself will make a special appearance on the UNLOCKED stage, providing a mix of his own minimal-tech passion, complementing the more melodic and house-driven vibes of the NOW HERE stage.

Melanie Ribbe’s UNLOCKED concept, known for its deep, minimal-tech style, will continue to resonate with fans, allowing both stages to complement each other seamlessly. This collaboration follows a successful pairing of the two concepts at Off Sonar earlier this year, where the distinct sounds were met with rave reviews.

Release Context: NOW HERE at ADE and Beyond

Osuna’s NOW HERE at ADE 2025 promises to be a pivotal event in the brand’s journey. Over the years, NOW HERE has built a reputation for offering unforgettable showcases around the world. After igniting the dancefloors of Ibiza, Tenerife, and New York, NOW HERE now expands its global reach with upcoming showcases in Madrid, Liverpool, Rosario and Buenos Aires (Argentina), as well as Cali and Medellín (Colombia). The event in Amsterdam is set to continue the brand’s rise, attracting fans from across the globe who are eager to be part of the experience.

Paco Osuna’s commitment to creating a space where the connection between the artist and audience is paramount is evident in the evolution of NOW HERE. By expanding the concept across multiple cities and maintaining its deep-rooted connection to underground sounds, NOW HERE has become a cornerstone in the global dance music landscape.

Industry & Cultural Context: ADE and the Global Dance Scene

ADE is one of the most significant events on the global dance music calendar, drawing the industry’s top promoters, artists, and fans from around the world. For Osuna and NOW HERE, ADE is a key date where all eyes are on Amsterdam, and the energy of the event serves as a powerful reminder of how far dance music has come globally.

With its underground roots, NOW HERE adds a different dimension to ADE, offering an alternative to the mainstream while still attracting an international crowd. It’s this balance between innovation and staying true to the underground ethos that has made NOW HERE such a beloved concept in the dance music world.

Through this partnership with UNLOCKED and the unique dual-stage experience, NOW HERE continues to evolve, staying true to its roots while embracing the future of electronic music. The event represents the ongoing evolution of global dance music, where fresh, exciting ideas and a commitment to raw energy come together to create unforgettable experiences for those lucky enough to attend.